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LONGTIME JUICE PROVIDER LYKES PASCO CHANGES NAME TO 'PASCO BRANDS'

TAMPA, Fla. Nov. 15
Reflecting a new change in ownership and the reinvestment in its private label juice business, Lykes Pasco has changed its name to Pasco Brands, Inc.

Pasco Brands continues its 60-year-old heritage as a leading provider of private label juice and juice beverages to the supermarket trade.

"The company has expanded its investment in quality products, intensified its knowledge of today's private label consumer and launched a disciplined approach to marketing private label in the new millennium," added Joli Cooper, president of Pasco Brands.

Pasco Brands, formerly known as Lykes Pasco, was founded in 1936 and is headquartered in Tampa, Fla. Its Dade City plant in Pasco County, Fla., is one of the largest citrus processing plants in the nation.

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